Strategy and markets

Our sights are set on planned growth in the future as well

FMTG’s vision is used as the basis for the company’s medium- and long-term strategy. The aim is to become an important regional tourism player and to be among the top three companies in each business division in the target markets.

To achieve this aim, it is essential to have a clear focus on core competences, brands and markets.

FOCUS ON CORE COMPETENCES
In the tourism sector, FMTG has grown from a small family-run business to a multinational company. As an all-round company working in virtually all areas of tourism, we possess comprehensive expertise in the sector. We will therefore continue to concentrate exclusively on this business segment.

Our focus is on our five established product lines: wellness, family, city, premium collection and residences. All new projects and management contracts must conform to the positioning profile of one of these lines in order to be managed as a Falkensteiner Hotel or Falkensteiner Residence. All Falkensteiner Hotels are at least four-star establishments.

FOCUS ON CORE BRANDS
FMTG will further develop its core brands in a targeted manner. As part of a traditional family brand strategy, the Falkensteiner Hotels & Residences brand is used to communicate the four product lines to end customers in all source markets.

The other core brands are the FMTG brand (a B2B brand for investors, partners and the public sector) and the Michaeler & Partner brand (a B2B brand for expertise in hotel construction).

CONCENTRATION ON EXISTING MARKETS AND REGIONAL GROWTH
FMTG’s radius of action is limited to the existing markets of Austria, Croatia, the Czech Republic, Slovakia, Serbia and South Tyrol. The markets of southern Germany, Italy and the former Yugoslavia are also part of our business strategy.

We consciously pursue regional development that allows us to make optimal use of our resources and achieve the best possible economies of scale and synergistic effects in operations and marketing.

FMTG’s markets and locations


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